Using Twitter Successfully with Your Business
Case Studies are normally stale affairs where someone hits the jackpot with something and then talks about it endlessly – ignoring all the juicy bits where they made a hash of things!
This one we found here is different. Its from a small US company and gives a warts and all look at the problems they found.
Then there is the case of ASOS who are fantastic users of these new trends. They have a collection of staff who use Twitter as a way of developing that chat online, that traditionally existed in shops between the staff and the customers, in-between the selling! There is a little case study here.
We are trying to find some other case studies, hopefully from the UK SME scene. However, while we do that, the main thing you can do is (besides reading the case studies) is to treat Twitter as an invisible browsing human, rather than as an online billboard!
