Focus Groups are Dead. The latest way to see if a product is someone’s favourite is to check their brain waves! The study is called Neuromarketing and it takes the whole idea of asking questions one step further.
What if the person you are asking the question to, is lying to themselves?

One of the most famous marketing campaigns in recent years is the Pepsi Challange.
It seems that in blind tests, people really do prefer Pepsi. However, when you wire them up to a brain scan, the truth comes out! Check out this study!

Originally posted 2008-08-04 12:03:26.