on February 8, 2010 by Oli.Rhys in Case Studies, Comments (0)

How the Big Retailers Can raise Prices while Freezing VAT!

According to the Daily Telegraph, retailers includingTescoBoots and Morrisonsincreased the prices on thousands of products over the past eight weeks, thereby enabling them to claim they weren’t passing on the VAT increase at the end of this month.

For example Tesco yesterday claimed to be freezing the price of Fairy Non-Bio at £4.50 as part of its VAT freeze. However, the product was selling at £4 in October. Meanwhile Boots increased the prices of 1,500 products and Morrisons 400 products earlier this month, the report claims.

The retailers involved claimed the price increases were nothing to do with the increase in VAT.

Originally posted 2010-01-05 23:23:06.

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